Free Download How Stella Saved the Farm: A Tale About Making Innovation Happen
Free Download How Stella Saved the Farm: A Tale About Making Innovation Happen
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How Stella Saved the Farm: A Tale About Making Innovation Happen
Free Download How Stella Saved the Farm: A Tale About Making Innovation Happen
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Product details
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Audible Audiobook
Listening Length: 2 hours and 20 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Macmillan Audio
Audible.com Release Date: March 12, 2013
Whispersync for Voice: Ready
Language: English, English
ASIN: B00B1G6V7I
Amazon Best Sellers Rank:
“Those sheep poop everywhere,â€If there is one line that sums up this entire book, I believe this is it. It doesn’t seem to matter if you are running a farm or a million dollar hospital, or working with people or sheep… “Those sheep poop everywhere,†can be heard (and found) in every situation.Deirdre saved the farm.It took everyone really, but none of it would have worked without Deirdre’s leadership. My favorite character – and one I have always wanted to be most like – is Einstein. When it comes down to the nuts and bolts of leadership – you have to constantly ask yourself if you are looking at things correctly.One of my favorite concepts in this book can be summed up in this quote. “At the luxury end of the market, cost isn’t the most important factor – or even the second or third most important. The most important factor is that we deliver what the customers want.â€I need to remember this.I loved this book!
On the surface, this is a story whose main characters are barn animals--Stella (a creative sheep), Marcus (the aging stallion CEO), Deidre (Marcus' daughter, a mare, and successor to run the farm), Bull (the ops guy for the main farm), Mav (the renegade innovator), and others. At its core, the story about how a farm, run by (very literate) animals, competes with "humans" and their huge new tractors. On the surface, it looks like a simple fable. However, so was George Orwell's Animal Farm! Fable and allegory have long been the craft of authors who really wanted everyday people to understand complex ideas. Vijay Govindarajan and Chris Trimble--both experts on innovation--have written a book for everyone about how innovation works successfully in companies. Read it, heed the wisdom, and watch your organization prosper.
This audio book is kind of cool in the way they teach you a lesson in the form of a story. You are meant to pick up the points on your own from the plot instead of just being taught in classroom form. And the story is fun to listen to. I drive an hour each way to work and this helped pass the time for a few days.The general idea is to be innovative and think outside the box.I gave it 4 stars only because the points don't seem to come together in a cohesive way.
Really enjoyed the way the authors articulated some of the more complex concepts around being able to drive innovation through the use of such a fun and easy to understand metaphors.
I bought this book because I oversee product innovation and we are working to foster a culture that is more supportive of innovation. We know we need to be more understanding of the risks, benefits, costs and emotional challenges this work entails, but we need specific tactics to get there. I viewed this book as a potential tactic, a conversation starter with our executive team.I read it, and I also asked my boss to read it, but it fell short of something I wanted to ask the entire leadership group to read. Why?In terms of positives, I thought it was easy to read and understandable. I liked that it was based on a lot of great research. However it just seemed to speak to me too much. I cannot exactly pinpoint what it is, but something holds me back from asking others to read it. It could have been the farm animal aspect that threw me.Bottom line, I was looking for something that spoke more in the language of our leadership which has decades of experience. This just seemed to much written for myself and younger generations that have been raised on theories of agility and innovation.So I recommend this book to innovation practitioners, and perhaps even sharing with certain executives, but to some this book may feel a little too different so to speak. It may be met with the same response some of the new product innovation ideas receive - they just feel a little to different to really get in to.
This is recommended reading for everyone who wants to lead an organization during innovation. How do you build a cohesive, agile team to test and drive the new processes? The book well not only provide you ideas, but its study guide will support you in developing your own.
I was obligated to buy the book and never assigned to read the book. It was a waste of my money.
This was a cute but predictable parable. Certainly an easy read and with possible application.
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